J. Walter Thompson Company. Chicago Office. Marketing Vertical File, 1937-1998 and undated, 1937-1998 and undated

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Summary

Creator:
J. Walter Thompson Company. Chicago Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Chicago Office opened in 1891.
Extent:
9 Linear Feet
Language:
Materials in English
Collection ID:
RL.11055

Background

Scope and content:

Consists mainly of internal and trade research and subject reports. Topics covered include Broadcast and cable television, general marketing and market research, magazines, out of home media. Market research firms represented include Daniel Starch, Gallup, Marketing Science Institute, Nielsen, Roper and Yankelovich. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

The JWT Chicago Office opened in 1891 by Charles Raymond.

Acquisition information:
The J. Walter Thompson Company. Chicago Office. Marketing Vertical File was received by the David M. Rubenstein Rare Book Manuscript Library as a gift/purchase/transfer] in 2001-2002.
Processing information:

Processed by Richard Collier, September 2015.

Accessions described in this collection guide: 2001-0263, 2002-0238

Arrangement:

Arranged alphabetically by subject.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
J. Walter Thompson Company
J. Walter Thompson Company -- History
Advertising agencies -- Illinois -- Chicago
Advertising -- History
Advertising agencies -- United States -- History
Market research
Names:
J. Walter Thompson Company. Chicago Office

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Chicago Office. Marketing Vertical File, David M. Rubenstein Rare Book & Manuscript Library, Duke University.