J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports, 1980-1999
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Summary
- Creator:
- J. Walter Thompson Company. Chicago Office
- Extent:
- 6.8 Linear Feet
250 Items - Language:
- English.
- Collection ID:
- RL.00674
Background
- Scope and content:
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Collection created by the JWT Chicago Office Information Center as a reference and research tool for business use. The term "non-proprietary" is JWT's term for research prepared or collected by the company but not on behalf of specific clients. The collection includes market and consumer research reports arranged alphabetically by subject. A small number of items represent JWT research done, but most were created by market research firms (e.g., Yankelovich, Elmo Roper and Associates), cable TV stations (e.g., MTV Networks), or magazines (e.g., Seventeen, Good Housekeeping), and others. Topics include consumer demographic analyses for the United States, especially of food and beverage products and restaurant services. Marketing to women is a major subject; there is also information on marketing to men, baby boomers, teens, and children. Acquired as part of the John W. Hartman Center for Sales, Advertising and Marketing History. (02-256)
- Biographical / historical:
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The J. Walter Thompson Company (JWT) was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.
- Acquisition information:
- The J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1999.
- Processing information:
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Processed by Lynn E. Eaton
Completed October 17, 2002
Encoded by Lynn E. Eaton; Joshua A. Kaiser
Materials may not have been ordered and described beyond their original condition.
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Motivation research (Marketing)
Teenage consumers -- United States
Men -- United States -- Attitudes
Consumers -- Attitudes
Consumers
Women -- United States -- Attitudes
Male consumers -- United States
Consumer behavior
Women consumers -- United States
Advertising -- Research
Marketing research -- United States
Food -- Marketing
Advertising -- United States
Child consumers
Food industry and trade -- United States
Children -- Attitudes
Advertising and children
Baby boom generation -- United States
Baby boom generation -- United States -- Attitudes - Names:
- J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company. Chicago Office
Contents
Using These Materials
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Using These Materials
- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
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[Identification of item], J. Walter Thompson Company. Chicago Office. Non-Proprietary Research Reports, David M. Rubenstein Rare Book & Manuscript Library, Duke University.