J. Walter Thompson Company. Chicago Office. Print proof books, 1930-2007 and undated

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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891. Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
12.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11602

Background

Scope and content:

Collection consists of scrapbooks holding examples of print advertisements produced in a given year. Also included are slides of print advertisements made during microfilming of older proof books. Companies represented include Blockbuster, Dell, Heinz, Kimberly Clark, Kraft, Miller beer, Motorola, Nabisco, Nestle, Northwestern Mutual, Oscar Mayer and Quaker Oat. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The Chicago Office opened in 1891.

Acquisition information:
The J. Walter Thompson Company. Chicago Office. Print proof books were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2009.
Processing information:

Processed by Richard Collier, Feb. 2018;

Accessions described in this collection guide: 2009-0188

Arrangement:

Organized into two series: Proof books; Proof book slides.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Chicago Office. Print proof books, David M. Rubenstein Rare Book & Manuscript Library, Duke University.