J. Walter Thompson Company. Competitive Advertisements, 1955-1997

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States.
Extent:
550.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11223

Background

Scope and content:

Consists primarily of clippings obtained from a selection of nationally distributed magazines and newspapers, representing print advertising campaigns of JWT client competitors, although some of JWT's own clients are represented, such as Ford and Kraft. Major product categories include clothing, business services, food and beverages, cosmetics and perfumes, over-the-counter medications, household appliances, automobiles, aircraft and airlines, cruise ships, and hotels and resorts. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Competitive Advertisements were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987-2001.
Processing information:

Processed by Hartman Center staff over several years.

Arrangement:

Organized by year and product/service category. Original file titles have been modified for clarification. File titles begin with alphanumeric product codes derived from the research firm Leading National Advertisers, Inc. and adapted by JWT Information Center staff.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Competitive Advertisements, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1tp78