J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s

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Access note. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.
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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Extent:
43.1 Linear Feet (approximately 26,000 items)
Language:
English.
Collection ID:
RL.00678

Background

Scope and content:

Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Biographical / historical:

One of a series of vertical files maintained by JWT Information Center in Chicago Office over many decades.

Acquisition information:
The J. Walter Thompson Company. Corporation Vertical Files was received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 2000.
Processing information:

Processed by Kristen Kramer

Completed July 5, 2001

Encoded by Kristen Kramer and Ruth E. Bryan.

Materials may not have been ordered and described beyond their original condition.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access note. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Corporation Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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https://idn.duke.edu/ark:/87924/m1k62c