J. Walter Thompson Company. Corporation Vertical Files, circa 1915-1999, bulk 1960s-1990s

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Collection is open for research. However, some of the materials in this collection are not immediately accessible, because they require further processing before use. Researchers must register and...
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Summary

Creator:
J. Walter Thompson Company
Extent:
43.1 Linear Feet
25,961 Items
Language:
English.
Collection ID:
RL.00678

Background

Scope and content:

Alphabetical files of miscellaneous information about hundreds of mainly U.S. corporations, some of them domestic and many multinational. The fullest documentation tends to be for companies that are or have been JWT clients (notably Kraft, Quaker Oats, Sears, Ford, Northern Telcom, Gerber, Kellogg, Philip Morris, Oscar Mayer, Kemper, S.C. Johnson, McDonnell Douglas, Jos. Schlitz, 7-Up, and others) and several that are or were major competitors of JWT clients (e.g. AT&T, McDonald's, General Motors, among others). Files contain widely diverse formats of information including internal JWT unpublished reports and memoranda; many articles clipped from magazines (especially trade press) and newspapers; articles printed from computer databases; company publications and annual reports; historical booklets and articles; three vinyl record albums; and miscellaneous items. The richest files tend to be those for major JWT Chicago office accounts, with by far the greatest amount and diversity of information on Kraft. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.

Biographical / historical:

One of a series of vertical files maintained by JWT Information Center in Chicago Office over many decades.

Acquisition information:
The J. Walter Thompson Company. Corporation Vertical Files was received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 2000.
Processing information:

Processed by Kristen Kramer

Completed July 5, 2001

Encoded by Kristen Kramer and Ruth E. Bryan

Materials may not have been ordered and described beyond their original condition.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research. However, some of the materials in this collection are not immediately accessible, because they require further processing before use.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Corporation Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.