J. Walter Thompson Company. Creative Department Commercial Scripts, 1955-1982

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection consists of scripts to television commercials for sponsored television programming.
Extent:
7.0 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11167

Background

Scope and content:

Consists of scripts to television commercials for sponsored television programming. Companies represented include Aluminum Limited and Kodak. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Creative Department Commercial Scripts were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1990.
Processing information:

Processed by Richard Collier, March 2016.

Accessions described in this collection guide: 1990-035

Arrangement:

Arranged alphabetically. Collection is minimally processed; original folders and titles were retained.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising -- United States -- History
Advertising agencies -- United States -- History
Television advertising
Names:
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Creative Department Commercial Scripts, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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