J. Walter Thompson Company. Creative Department Commercial Scripts, 1955-1982

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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Collection consists of scripts to television commercials for sponsored television programming.
Extent:
7.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11167

Background

Scope and content:

Consists of scripts to television commercials for sponsored television programming. Companies represented include Aluminum Limited and Kodak. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Creative Department Commercial Scripts were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1990.
Processing information:

Processed by Richard Collier, March 2016.

Accessions described in this collection guide: 1990-035

Arrangement:

Arranged alphabetically. Collection is minimally processed; original folders and titles were retained.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

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Subjects:
Advertising -- United States -- History
Advertising agencies -- United States -- History
Television advertising
Names:
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

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Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Creative Department Commercial Scripts, David M. Rubenstein Rare Book & Manuscript Library, Duke University.