J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, 1986-2002 and undated

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research.
More about accessing and using these materials...

Summary

Creator:
J. Walter Thompson Company
Del Grosso, Audrey Himmelstein
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.5 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11479

Background

Scope and content:

Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Del Grosso: BA, English Literature, SUNY Binghamton; MBA, New York University; Senior Account Executive, Benton & Bowles 1984-1985; Account Supervisor, Senior Vice President, J. Walter Thompson and JWT Direct, 1985-1997; Managing Director, Bear, Stearns, 1997-2000; Marketing Consultant, NYC & Company, 2001-2002; Senior Vice President, JP Morgan Chase 2002-2011

Acquisition information:
The J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2017.
Processing information:

Processed by Richard Collier, May 2017

Accessions described in this collection guide: 2017-0079

Arrangement:

Organized into the following series: General Files; Account Files; Artifacts; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m12633