J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, 1986-2002 and undated

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Summary

Creator:
J. Walter Thompson Company, Del Grosso, Audrey Himmelstein, and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
2.5 Linear Feet
Language:
Materials in English
Collection ID:
RL.11479

Background

Scope and content:

Includes correspondence, VHS videotapes, optical disks, research reports, direct marketing mailers and brochures, and other printed materials. Companies represented include Bear Stearns, Bell Atlantic (now AT&T), Citibank, Ford, Heinz and IBM. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Audrey Himmelstein Del Grosso was an advertising executive with JWT Direct, a direct marketing subsidiary of JWT. Del Grosso: BA, English Literature, SUNY Binghamton; MBA, New York University; Senior Account Executive, Benton & Bowles 1984-1985; Account Supervisor, Senior Vice President, J. Walter Thompson and JWT Direct, 1985-1997; Managing Director, Bear, Stearns, 1997-2000; Marketing Consultant, NYC & Company, 2001-2002; Senior Vice President, JP Morgan Chase 2002-2011

Acquisition information:
The J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2017.
Processing information:

Processed by Richard Collier, May 2017

Accessions described in this collection guide: 2017-0079

Arrangement:

Organized into the following series: General Files; Account Files; Artifacts; Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Audrey Himmelstein Del Grosso papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.