J. Walter Thompson Company. Detroit Office audiovisual materials, 1967-2003 and undated

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Collection is open for research.
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Summary

Creator:
J. Walter Thompson Company, J. Walter Thompson Company. Detroit Office, and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Collection includes videocassettes, CDs and DVDs of advertisements, speeches, presentations, historical campaign compilations; awards submissions, training materials and other materials. Companies represented include American Red Cross, Burger King, Delta Sigma Phi, Ford, Goodyear, Ogilvy & Mather, United Way, White Castle, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
24.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11360

Background

Scope and content:

Includes videocassettes, CDs and DVDs of advertisements, speeches, presentations, historical campaign compilations; awards submissions, training materials and other materials. Companies represented include American Red Cross, Burger King, Delta Sigma Phi, Ford, Goodyear, Ogilvy & Mather, United Way, White Castle, and Young & Rubicam. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Detroit Office audiovisual materials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993-2004.
Processing information:

Processed by Richard Collier, Jan. 2017.

Accessions described in this collection guide: 93-014; 96-167; 2003-0256; 2004-085; 2004-086; 2004-0350

Arrangement:

Arranged by format and resource item number.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Detroit Office audiovisual materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1sp9q