J. Walter Thompson Company. Detroit Office. Kinder Essington Papers, 1985-2015 and undated, 1985-2015 and undated

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Summary

Creator:
J. Walter Thompson Company. Detroit Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Essington was an executive with JWT's Detroit Office.
Extent:
2.0 Linear Feet (4 boxes)
Language:
Materials in English
Collection ID:
RL.11060

Background

Scope and content:

Collection spans 1985-2015 and includes correspondence, research and planning reports and photographs that primarily document Essington's career as a specialist in marketing and advertising planning on the Ford account for JWT's Detroit office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

1963 mail room, copywriter, Maxon Advertising

1964 writer/trainee, Campbell-Ewald

1968 W.B. Doner

1969 Young & Rubicam Detroit

1971 Creative Group Supervisor, Campbell-Ewald

1973 Creative Director, Grey Advertising Detroit

1975 Senior writer, JWT Detroit

1981 Creative Director for Ford account, JWT Detroit

1986 Marketing and Advertising Planning (MAP), JWT Detroit

1989 Director, MAP, JWT

1991 Director of Planning, Ford Global Business Unit (GBU), JWT

2007 left JWT to become a consultant

Acquisition information:
The J. Walter Thompson Company. Detroit Office. Kinder Essington Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2015 [gift/purchase/transfer] in [year].
Processing information:

Processed by Richard Collier, October 2015

Accessions described in this collection guide: 2015-0147

Arrangement:

Organized alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising executives
Advertising agencies
Advertising agencies -- United States
Advertising -- United States -- History
J. Walter Thompson Company
J. Walter Thompson Company -- Employees
Ford automobile -- Marketing
Names:
J. Walter Thompson Company. Detroit Office

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research; however, unpublished materials remain closed for 15 years from the date of creation.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Detroit Office. Kinder Essington Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.