J. Walter Thompson Company. Detroit Office. Ford collateral literature, 1939-2007 and undated
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Summary
- Creator:
- J. Walter Thompson Company. Detroit Office
- Abstract:
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Collection includes catalogs, direct mailings, newsletters and magazines, owner's manuals, posters, sales incentive and sales training materials, service manuals, technical bulletins and other printed materials. Competitor companies documented include American Motors (Jeep), Chrysler (Dodge, Plymouth), Datsun/Nissan, General Motors (Chevrolet, GMC trucks), International Harvester, Lincoln-Mercury, Mazda, Mitsubishi, Subaru, Toyota and White/Freightliner. Materials primarily in English but also Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 50.0 Linear Feet
- Language:
- Materials in English, Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish.
- Collection ID:
- RL.11679
Background
- Scope and content:
-
Collection includes catalogs, direct mailings, newsletters and magazines, owner's manuals, posters, sales incentive and sales training materials, service manuals, technical bulletins and other printed materials. Competitor companies documented include American Motors (Jeep), Chrysler (Dodge, Plymouth), Datsun/Nissan, General Motors (Chevrolet, GMC trucks), International Harvester, Lincoln-Mercury, Mazda, Mitsubishi, Subaru, Toyota and White/Freightliner. Materials primarily in English but also Arabic, Chinese, Czech, Danish, Dutch, Flemish, French, German, Hungarian, Italian, Japanese, Norwegian, Portuguese, Russian and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944.
- Acquisition information:
- The J. Walter Thompson Company. Detroit Office. Ford collateral literature was received by the David M. Rubenstein Rare Book Manuscript Library as gifts in 1991-2008.
- Processing information:
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Processed by Richard Collier, [month, year]
Accessions described in this collection guide: 1991-0097, 1993-0015, 1993-0033, 1993-0069, 1995-0129, 1996-0089, 1997-0109, 1998-0195, 1998-0383, 2002-0139, 2002-0202, 2004-0028, 2004-0064, 2005-0096, 2006-0088, 2007-0040, 2007-0101, 2007-0102, 2007-0106, 2008-0148
- Arrangement:
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Organized into the following series: General Files; Cars, Police/Emergency Vehicles, Taxicabs; Trucks, Vans, Industrial Vehicles; Competitive Brands; International Materials; Technical Literature.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Detroit Office. Ford collateral literature, David M. Rubenstein Rare Book & Manuscript Library, Duke University.