J. Walter Thompson Company. Detroit Office. Blaise Newman papers, 1946-2002 and undated

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Collection is open for research. However, original audiovisual materials are closed until use copies can be produced. Researchers must register and agree to copyright and privacy laws before using...
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Summary

Creator:
J. Walter Thompson Company. Detroit Office and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Blaise Newman was an executive with the JWT Detroit Office, Director of Corporate Communications and Special Projects. Collection includes account files, correspondence, memorabilia, newsletters, print advertisements, research reports, scripts and drafts of speeches and presentations, slides and photographs, videocassettes, and other printed materials. Companies represented include Champion Spark Plug, Ford, Health Alliance Plan, Holley, Red Cross and United Way. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
14.0 linear feet Linear Feet
Language:
Materials in English
Collection ID:
RL.11676

Background

Scope and content:

Collection includes account files, correspondence, memorabilia, newsletters, print advertisements, research reports, scripts and drafts of speeches and presentations, slides and photographs, videocassettes, and other printed materials. Companies represented include Champion Spark Plug, Ford, Health Alliance Plan, Holley, Red Cross and United Way. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. JWT maintained an office in Detroit from 1909-1920 and reopened it in 1944. Blaise Newman was an executive with the JWT Detroit Office, Director of Corporate Communications and Special Projects. Born 1932, Iowa. U.S. Army 1952-1954; graduated Wayne State University 1955; Engineering Sales Representative, Ford Motor Company 1955-1958; Account Representative, JWT Detroit 1958-1964; Manager, JWT New Orleans 1964; Instructor, Loyola University Department of Communications 1967-1968; Manager and Account Supervisor, JWT Kansas City 1972-1973; JWT Chicago 1973-1974; JWT Detroit 1974-2001; faculty, Davenport University, Detroit College of Business; died 2002, Michigan.

Acquisition information:
The J. Walter Thompson Company. Detroit Office. Blaise Newman papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993-2002.
Processing information:

Processed by Daniel Anderson, Dec. 2018;

Accessions described in this collection guide: 93-028, 93-033, 98-362, 2002-0227

Arrangement:

Organized into the following series: Client Files; Correspondence; Events; General Office Files; Printed Material; Public Relations; Memorabilia; and Audiovisual Materials.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, original audiovisual materials are closed until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Detroit Office. Blaise Newman papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.