Talent Negotiations Subseries 1953-1960, and undated

Scope and content:

Comprises correspondence, memoranda, reports, telexes, telegrams, charts, and verifaxes evidencing the concerns of advertising agencies, advertisers, and labor representatives regarding the contractual control, practices, and payment of performers and radio and television support personnel. In addition to his employment with JWT, Devine served as an appointed advertising industry representative in negotiations with various unions, particularly the negotiation of the 1958 contract with Screen Actors Guild (SAG). The correspondence, memoranda, and reports in this subseries document the inception and growth of organized labor movements such as the American Federation of Musicians (AFM), American Federation of Radio and Television Artists (AFTRA), American Society of Composers, Authors, and Publishers (ASCAP), Screen Actors Guild (SAG), and Writers Guild of America (WGA) in representing performers and support personnel in radio and television programming. Organized labor significantly affected the business procedures and economic practices of the advertising industry. Arranged alphabetically by topic.

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