J. Walter Thompson Company. Diamond Information Center Vertical File, 1930s-1980s
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Summary
- Creator:
- J. Walter Thompson Company. Diamond Information Center
- Abstract:
- The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. The Diamond Information Center (DIC) operates as the public relations division of the diamond marketing group at J. Walter Thompson on behalf of De Beers Consolidated Mines, Ltd. The Diamond Information Center Vertical File spans the years from the 1930s to the 1980s and is chiefly an informational file of printed materials. The file was originally created when the N.W. Ayers advertising agency handled the De Beers account. The vertical file was transferred to JWT along with the account. JWT currently handles the advertising for De Beers diamonds. The file is organized into numbered, topical sections that cover a broad range of subjects relating to diamonds, the diamond industry, and the fashion design industry. Topics include: famous diamonds; the annual Diamonds International Awards; diamonds, diamond mining and trade in Africa (especially Angola and South Africa), Brazil, India, Russia and the United States; the analysis, classification, grading and cutting of gem-quality and industrial diamonds; public and private collectors, collections and exhibitions of diamonds, gems, precious stones and jewelry, including the crown jewels of European (particularly Great Britain), Russian and Indian monarchies; the history, advertising and marketing of diamonds, gems, precious stones and jewelry; the manufacture and mechanical properties of artificial diamonds and other precious stones; and the history, cultural and social aspects of the clothing and fashion design industry, with folders on individual designers, merchandisers, and fashion shows.
- Extent:
- 34.5 Linear Feet
About 31,050 Items - Language:
- Material in English.
- Collection ID:
- RL.00684
Background
- Scope and content:
-
The Diamond Information Center Vertical File spans the years from the 1930s to the 1980s and is chiefly an informational file of printed materials. The file was originally created when the N.W. Ayers advertising agency handled the De Beers account. The vertical file was transferred to JWT along with the account. JWT currently handles the advertising for De Beers diamonds.
The file is organized into numbered, topical sections that cover a broad range of subjects relating to diamonds, the diamond industry, and the fashion design industry. The numbered subjects reflect the original classification schema used by the Diamond Information Center. Some high-level subjects have been added to improve readability; these have been inserted within brackets, and follow the numerical pattern previously established by the Center. Topics include: famous diamonds; the annual Diamond International Awards; diamonds, diamond mining and trade in Africa (especially Angola and South Africa), Brazil, India, Russia and the United States; the analysis, classification, grading and cutting of gem-quality and industrial diamonds; public and private collectors, collections and exhibitions of diamonds, gems, precious stones and jewelry, including the crown jewels of European (particularly Great Britain), Russian and Indian monarchies; the history, advertising and marketing of diamonds, gems, precious stones and jewelry; the manufacture and mechanical properties of artificial diamonds and other artificial precious stones; and the history, cultural and social aspects of the clothing and fashion design industry, with folders on individual designers, merchandisers, and fashion shows.
- Biographical / historical:
-
The J. Walter Thompson Company (JWT), founded in 1864, is one of the largest and oldest enduring advertising agencies in the United States. The Diamond Information Center (DIC) operates as the public relations division of the diamond marketing group at J. Walter Thompson on behalf of De Beers Consolidated Mines, Ltd.
- Acquisition information:
- The Diamond Information Center Vertical File was transferred to the David M. Rubenstein Rare Book Manuscript Library from the J. Walter Thompson Company in 1998.
- Processing information:
-
Materials may not have been ordered and described beyond their original condition.
Machine-readable finding aid created by: Angela McClendon
Accession 1998-0370 is described in this finding aid.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Crown jewels -- Great Britain
Crown jewels
Diamond industry and trade -- South Africa
Diamond industry and trade
Diamond mines and mining
Diamond jewelry -- History
Diamonds
Diamond mines and mining -- South Africa
Diamonds -- Cutting
Diamonds -- Grading
Diamonds -- Classification
Diamonds -- Collectors and collecting
Diamonds, Artificial
Diamonds -- Brazil
Advertising -- Research
Advertising -- History
Fashion design -- History -- 20th century
Diamonds -- South Africa
Diamonds -- Russia (Federation)
Diamonds -- Industrial
Diamonds -- India
Diamonds -- History -- Exhibitions
Jewelry -- Collectors and collecting
Gems -- Marketing
Advertising -- Jewelry
Fashion designers -- History -- 20th century
Gems -- Collectors and collecting
Diamonds -- Africa
Diamonds -- Analysis - Names:
- J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
De Beers Consolidated Mines
Diamonds International Awards
J. Walter Thompson Company. Diamond Information Center
Contents
Using These Materials
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Using These Materials
- Restrictions:
-
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
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The copyright interests in the Diamond Information Center Vertical File have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Diamond Information Center Vertical File, 1930s-1980s, David M. Rubenstein Rare Book & Manuscript Library.