Eastman Kodak--Consumer, 1907-1996
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Organized into two categories--Consumer and Trade advertisements--that correspond to Kodak's two major marketing areas. Consumer advertisements feature photographs by well known photographers, famous slogans and trademarks, and depict the American family over several decades in settings where the cameras are used. Introductions of new camera models are well represented, including the Instamatic in 1963, the Pocket Instamatic in 1972, the Instant camera in 1975, and the Disc camera in 1982. At different times JWT handled both film and cameras (still and/or movie) or just Kodak films. Trade advertisements include campaigns for medical and industrial films, Kodel fibers, and Eastman Chemical, as well as advertisements aimed at Kodak dealers.
Eastman Kodak advertising is also represented in various other collections: JWT Account Files (includes films and videos plus account information); Wayne P. Ellis Collection of Kodakiana
[See also Oversize Box OV3.]
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