Ford Motor Co., 1931-1998
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Key campaigns include "There's a Ford in Your Future" (1945-1948), the "Peanuts" campaign (1960-1962) and the launch of the Mustang (1964). In addition to print advertisements showing the introduction of new models, photostats of outdoor billboards in the 1940s and early 1950s are included. Truck and dealer advertising can also be found throughout the years.
Additional information and documentation for the Ford account may be found in other collections including: JWT Co. Newsletters, Winfield Taylor Papers, Norman Strouse Papers (a small collection), Legal and Financial Documents, and Writings and Speeches. The Ford Collateral Literature files include showroom brochures, and diverse sales materials in many formats
Folders marked cars do not include any model that has its own folder for a particular year. "Cars" include station wagons and minivans. Aerostar is a minivan after 1986.
Folders marked trucks include all truck sizes unless there is a folder specifically for medium/heavy duty trucks, in which case the "trucks" folder would contain light trucks (Ranger, F series, etc. pickups). Bronco is classified as both a truck (1966-1989) and an SUV (1990-).
"Vans" includes RVs, conversion and 15 passenger vans, but not minivans.
Throughout this list, "General" folders refers to car advertising for Ford cars in general or more than one model in a given ad.
[See also Oversize Boxes OV5-OV16; Oversize Folders 17-19.]
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