J. Walter Thompson Company. Euro-Advertising Holding B.V. records, 1979-1985
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Summary
- Creator:
- J. Walter Thompson Company. Euro-Advertising Holding B.V.
- Abstract:
- Established in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Euro-Advertising Holding was formed as an independent subsidiary in 1980 to manage relations among JWT offices in Europe. It was dissolved in 1985.
- Extent:
- 2.4 Linear Feet
- Language:
- Materials in English
- Research Center:
- John W. Hartman Center for Sales, Advertising & Marketing History
- Collection ID:
- RL.11123
Background
- Scope and content:
-
Collection spans 1979-1985 and includes clippings, correspondence, administrative and financial reports, minutes of Board of Director meetings, publications and other printed materials. Countries represented include the Benelux countries, France, Germany, Great Britain, Greece, Italy and Switzerland. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Euro Advertising Holding formed in 1980 as Euro Advertising International (EAI). In 1982 EAI London merged with Landsdowne and joins JWT Group. In 1983 Recla-Jenssen was sold back to management. In 1984 EA Lyon joined JWT France. EAI's remaining assets were sold in 1985 and the firm was dissolved.
- Acquisition information:
- The J. Walter Thompson Company. Euro-Advertising Holdings B.V. records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987.
- Processing information:
-
Processed by Richard Collier, February, 2016.
- Arrangement:
-
Arranged alphabetically
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Contents
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- Restrictions:
-
Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Euro-Advertising Holdings B.V. records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m10623