J. Walter Thompson Company. Nan Findlow papers, 1930-1995 and undated, bulk 1959-1967
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- Nan Findlow was an advertising executive and entrepreneur. She was Creative Director for major retail companies, including Bamberger's and Macy's department stores, and held executive positions with the Ross Roy and J. Walter Thompson Company advertising agencies before founding her own consulting agency, Nan Findlow Creative Services. The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.
- Extent:
- 4.6 Linear Feet
405 Items - Language:
- Material in English
- Collection ID:
- RL.00690
Background
- Scope and content:
-
The Nan Findlow Papers span the years 1930-1995, the bulk of which document the period 1959-1967, and include clippings, photographs, advertising scripts for television commercials, print advertisements, story boards, marketing reports, correspondence, corporate memoranda, trade literature, speeches, and company newsletters. The bulk of the materials represents Findlow's time as an executive at the J. Walter Thompson Company (JWT), where her client assignments included American Home Products (Boyle-Midway), Chesebrough-Pond's, Lever Brothers Company, McCall's, Prince Matchabelli perfume, Revlon, and Scott Paper Company. In addition, there are brochures from Macy's and Georg-Jensen Inc., proofs, tear sheets, and artwork from L. Bamberger & Co. and Ross Roy of New York. The collection also includes writings, press releases, and account-history reports prepared by Nan Findlow Creative Services, the marketing consultant firm Findlow founded upon leaving JWT.
The collection is organized into two series: General Files, including correspondence, clippings, and memoranda, which represents Findlow's career in market research and advertising; and Proofs & Tear Sheets, which represents some of the print advertising campaigns Findlow generated, primarily while working at JWT.
- Biographical / historical:
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Chronology Date Event 1910 Born Nancy Findlow, Paterson, N.J.ca.1937-1939 Apprentice and copywriter, J. Walter Thompson Company1939-1940 Creative Group Head, The Texas Company (Texaco)1940-1941 Manager of Publicity Department, L. Bamberger & Company (Newark, NJ)1941-1945 Free publicity and special events, Feature Advertising Manager, L. Bamberger & Company.1943 Initiated Bamberger's Womanpower Council (war industries recruiting program, used subsequently by the Office of War Information as a model in retail stores nationwide).1945 Advertising Director, Bamberger's. First woman to occupy this role in the history of L. Bamberger & Co.1948 Taught the inaugural Public Relations for Retailing evening course at New York University's School of Retailing1951-1955 Copy Director and Creative Head of Advertising, Macy's1955 Vice President-Copy Supervisor, Women's Copy Group, J. Walter Thompson Company1967 President, Nan Findlow Creative Services (retailing and merchandising strategy). Associated with Bennett, Newbery & Cowan.Vice President, Barnum Communications.1976 "Andy Award of Excellence" (given by the Advertising Club of New York).1995 Feb 3 Died, Rutherford, N.J.During her career with Bamberger's and Macy's department stores, Findlow won numerous advertising industry awards, including ones from Seklemian, the National Retail and Dry Goods Association (NRDGA) and Harvard Business School.
- Acquisition information:
- The Nan Findlow Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2002 and 2004.
- Processing information:
-
Processed by Stacy Lavin, September 2006
Encoded by Stacy Lavin
Completed September 2006
Accessions 2002-0192 and 2004-0009 were merged into one collection, described in this finding aid.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising agencies
Women in the advertising industry
Advertising executives -- United States
Advertising executives
Television advertising
Perfume industry
Marketing consultants -- United States
Advertising agencies -- United States - Format:
- Proofs (printed matter)
Clippings (information artifacts)
Newsletters - Names:
- American Home Products Corporation
Chesebrough-Pond's. Prince Matchabelli
Chesebrough-Pond's.
Georg-Jensen Inc.
J. Walter Thompson Company
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History
L. Bamberger & Co
Lever Brothers Company
Macy's (Firm)
Revlon, inc.
Ross Roy of New York
Scott Paper Company
Findlow, Nan
Contents
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- Preferred citation:
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[Identification of item], J. Walter Thompson Co. Nan Findlow Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.