J. Walter Thompson Company. Frankfurt Office. Advertisements collection, 1950-1991 and undated

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Summary

Creator:
J. Walter Thompson Company. Frankfurt Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts. The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
126 Linear Feet
6300 Items
Language:
Material in English and German
Collection ID:
RL.00691

Background

Scope and content:

The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English.

Collection is arranged by format size and product name.

Acquisition information:
The J. Walter Thompson Company. Frankfurt Office. Advertisements Collection were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 1994.
Processing information:

Processed by Richard Collier, Norbert Schurer, 1999

Encoded by Richard Collier, Andrea Franzius

Completed June 2009

Accessions were merged into one collection, described in this finding aid.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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