J. Walter Thompson Company. Frankfurt Office. Advertisements collection, 1950-1991 and undated
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Summary
- Creator:
- J. Walter Thompson Company. Frankfurt Office
- Abstract:
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The JWT Frankfurt (Germany) office opened in 1952 and served as the main JWT office in Germany, and directed many of JWT's pan-European advertising efforts. The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 126 Linear Feet
6300 Items - Language:
- Material in English and German
- Collection ID:
- RL.00691
Background
- Scope and content:
-
The Frankfurt Office Advertisements Collection spans the years 1950 through 1991 and includes newspaper and magazine print advertisements, tear sheets and proofs. Clients include BASF, Burger King, De Beers, Dunlop, Ford, Kraft, Lever Brothers, Pan Am, and Singer. Most advertisements are in German, although some are in English.
Collection is arranged by format size and product name.
- Acquisition information:
- The J. Walter Thompson Company. Frankfurt Office. Advertisements Collection were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 1994.
- Processing information:
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Processed by Richard Collier, Norbert Schurer, 1999
Encoded by Richard Collier, Andrea Franzius
Completed June 2009
Accessions were merged into one collection, described in this finding aid.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising campaigns -- Germany
Advertising campaigns
Advertising agencies -- History -- 20th century
Advertising agencies -- Germany
Advertising
Advertising -- Germany
Advertising -- Germany -- History -- 20th century
Advertising agencies - Format:
- Tear sheets
Clippings (information artifacts)
Proofs (printed matter) - Names:
- Dunlop Rubber Company
De Beers Consolidated Mines
Burger King Corporation
Badische Anilin- & Soda-Fabrik
J. Walter Thompson Company
J. Walter Thompson Company. Frankfurt Office
Ford Motor Company
Pan American World Airways, Inc.
Pan American Airways Corporation
Lever Brothers and Unilever, ltd
Kraft Foods Company
John W. Hartman Center for Sales, Advertising & Marketing History
Singer Sewing Machine Company
Contents
Using These Materials
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Frankfurt Office. Advertisements Collection, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1m05r