J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials, 1956-1993 and undated

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Using These Materials

Restrictions:
Collection is restricted. Original audiovisual materials are closed to patron use. Some use copies are available in the collection. Otherwise, Research Services staff need to produce use copies...
More about accessing and using these materials...

Summary

Creator:
J. Walter Thompson Company. Frankfurt Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The Frankfurt Office opened in 1952. The J. Walter Thompson Company Frankfurt Office Audiovisual Materials span the years 1956-1993 and consist of 16mm and 35mm films, videocassettes and slides that document print advertisements and television commercials produced by the Frankfurt Office for the German and continental European markets. Companies represented include Braun, De Beers, Elida Gibbs (Chesebrough-Pond's), Findus, Ford, Glückslee, Hoffman's, Jacobs (Kraft), Kellogg's, Kraft, Maggi, Pepsi, Sunlicht (Unilever), and Wick. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
220 Linear Feet
5178 Items
Language:
Material in English, German
Collection ID:
RL.00692

Background

Scope and content:

The J. Walter Thompson Company (JWT) Frankfurt Office Audiovisual Materials span the years 1956-1993 and consist of 16mm and 35mm films, videocassettes and slides that document print advertisements and television commercials produced by the Frankfurt Office for the German and continental European markets. Companies represented include Braun, De Beers, Elida Gibbs (Chesebrough-Pond's), Findus, Ford, Glückslee, Hoffman's, Jacobs (Kraft), Kellogg's, Kraft, Maggi, Pepsi, Sunlicht (Unilever), and Wick.

Acquisition information:
The J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1996.
Processing information:

Processed by Richard Collier, February 2012

Encoded by Richard Collier, February 2012

Materials may not have been ordered and described beyond their original condition.

Arrangement:

Collection is arranged in five series: Commercials by Client; Oversize Materials; Videocassettes; Slides; and Use Copies.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is restricted.

Original audiovisual materials are closed to patron use. Some use copies are available in the collection. Otherwise, Research Services staff need to produce use copies before contents can be accessed.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Audiovisual Materials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.