Writings and Speeches, 1964-1992

4 boxes
Scope and content:

Includes primarily printed texts of speeches given by Clark and other JWT advertising executives. Also includes reprints of articles, reports, along with Clark's book manuscript, entitled Collective Experience. Topics include general trends in advertising and marketing, specific themes related to JWT's policies and philosophies, year-end reports, specific marketing strategies. Notable individuals represented include Rena Bartos, Jeremy Bullmore, Colin Dawkins, Don Johnston, Stephen King, Denis Lanigan, Dan Seymour, and James Webb Young. Items arranged alphabetically by speech title.


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Collection is open for research.

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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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