New Business Series, 1961-1976

Scope and content:

Comprised of correspondence, reports, minutes, market analysis drafts, notes, telexes, printed material, clippings and presentation material including photographs, scripts and screenplays for TV commercials. Arranged chronologically, the reports and minutes are filed at the beginning of the series, followed by correspondence with potential clients that is arranged chronologically and then alphabetically by client's name.

Contents

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Collection restrictions:

Collection is open for research.

Use & permissions:

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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