J. Walter Thompson Company. Denis Lanigan papers, 1955-1986
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- J. Walter Thompson Company. Frankfurt Office and John W. Hartman Center for Sales, Advertising & Marketing History
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Denis Lanigan was an executive who managed JWT Offices in Frankfurt, London and New York before being named Vice Chairman and Chief Operating Officer. Collection includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.
- 29.0 Linear Feet
- English, Spanish, Thai and German.
- Collection ID:
- Scope and content:
Includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
Chronology Date Event 1926 January 25 Denis George Lanigan born in London, England 1939-1944 Attended Drayton Manor School 1945-1948 Served in the Royal Air Force 1950 Received Master of Arts Degree in Economics from Kings College, Cambridge 1950-1952 Worked in Bank of England Overseas and Foreign Department 1952-1956 Joined Marketing Department of JWTWorked as an Account Representative for Unilever 1957 January Transferred to JWT-Frankfurt as Management Supervisor 1959 March Moved to New York Office as Account Supervisor for Unilever 1959 October 5 Married Jean Sanderson 1960-1964 Worked at JWT-Frankfurt as Joint Manager 1964-1966 Appointed Director of JWT-London, responsible for coordinating Unilever accounts worldwide 1966 February Succeeded Tom Sutton as Managing Director of JWT-London 1969 Elected Senior Vice-President of JWT parent corporation 1974 Named Executive Vice-President of JWT-Europe and elected to Board of Directors 1975 March Became Chairman of JWT-London Group Subsidiaries 1976 October Promoted to Chairman of JWT United Kingdom Group and President of European Division 1980 August Became a Vice Chairman in New York Office, responsible for finance and personnel worldwide 1982 January Named Vice Chairman-Chief Operating Officer, JWT-New York 1982 Elected to the Board of Directors of JWT Group, Inc. 1986 Dec. Retired from JWT
Denis and Jean Lanigan had two children, Mark born in 1960 and Katherine in 1962. Mr. Lanigan currently resides in London.
- Acquisition information:
- The Denis Lanigan Papers were transferred to the David M. Rubenstein Rare Book Manuscript Library from the J. Walter Thompson Company (JWT) Archives in 1987 and from the JWT Frankfurt Office in 1995.
- Processing information:
Frankfurt Office series processed by: Sylvia Pfeiffenberger; Completed December 1996.
Additions processed by Richard Collier, March 2017
Organized into two series: Frankfurt Office; and New York Office.
- Rules or conventions:
- Describing Archives: A Content Standard
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Advertising -- Germany
Advertising agencies -- Germany
Advertising -- Management
Advertising agencies -- United States
Advertising agencies -- Management
- Pepsi-Cola Company
Kraft Foods Company
John W. Hartman Center for Sales, Advertising & Marketing History
Eastman Kodak Company
Lanigan, Denis, 1926-
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[Identification of item], J. Walter Thompson Company. Denis Lanigan papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.