J. Walter Thompson Company. Denis Lanigan papers, 1955-1986

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Summary

Creator:
J. Walter Thompson Company. Frankfurt Office and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Denis Lanigan was an executive who managed JWT Offices in Frankfurt, London and New York before being named Vice Chairman and Chief Operating Officer. Collection includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
29.0 Linear Feet
Language:
English, Spanish, Thai and German.
Collection ID:
RL.00699

Background

Scope and content:

Includes correspondence and memoranda, policy manuals and reports, account files and research reports that document Lanigan's career in JWT offices in Frankfurt and New York. Companies represented include Chevron, Kellogg, Kodak, Kraft, Nestle, Pepsi, R.J. Reynolds and Unilever. Acquired as part of the John. W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:
Chronology
Date Event
1926 January 25
Denis George Lanigan born in London, England
1939-1944
Attended Drayton Manor School
1945-1948
Served in the Royal Air Force
1950
Received Master of Arts Degree in Economics from Kings College, Cambridge
1950-1952
Worked in Bank of England Overseas and Foreign Department
1952-1956
Joined Marketing Department of JWT
Worked as an Account Representative for Unilever
1957 January
Transferred to JWT-Frankfurt as Management Supervisor
1959 March
Moved to New York Office as Account Supervisor for Unilever
1959 October 5
Married Jean Sanderson
1960-1964
Worked at JWT-Frankfurt as Joint Manager
1964-1966
Appointed Director of JWT-London, responsible for coordinating Unilever accounts worldwide
1966 February
Succeeded Tom Sutton as Managing Director of JWT-London
1969
Elected Senior Vice-President of JWT parent corporation
1974
Named Executive Vice-President of JWT-Europe and elected to Board of Directors
1975 March
Became Chairman of JWT-London Group Subsidiaries
1976 October
Promoted to Chairman of JWT United Kingdom Group and President of European Division
1980 August
Became a Vice Chairman in New York Office, responsible for finance and personnel worldwide
1982 January
Named Vice Chairman-Chief Operating Officer, JWT-New York
1982
Elected to the Board of Directors of JWT Group, Inc.
1986 Dec.
Retired from JWT

Denis and Jean Lanigan had two children, Mark born in 1960 and Katherine in 1962. Mr. Lanigan currently resides in London.

Acquisition information:
The Denis Lanigan Papers were transferred to the David M. Rubenstein Rare Book Manuscript Library from the J. Walter Thompson Company (JWT) Archives in 1987 and from the JWT Frankfurt Office in 1995.
Processing information:

Frankfurt Office series processed by: Sylvia Pfeiffenberger; Completed December 1996.

Additions processed by Richard Collier, March 2017

Arrangement:

Organized into two series: Frankfurt Office; and New York Office.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Denis Lanigan papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.