J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers, 1970-1990

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Summary

Creator:
J. Walter Thompson Company. Frankfurt Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Burkhard Schwarz was an advertising executive who served as Managing Director of JWT's Frankfurt Office from 1977-1989. Collection includes correspondence, financial summaries, client files, speeches, meeting minutes and other materials, planning and research reports, and new business presentations. Companies represented include Bacardi, Burger King, DeBeers, Ford, Hill & Knowlton, Jacobs, Kodak, Nestle, Philips, Sunlicht and Unilever. Materials are in German and English. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
22.7 Linear Feet
Physical description:
22.7 linear feet.
Language:
English, German
Collection ID:
RL.00700

Background

Scope and content:

Correspondence, financial summaries, client files, speeches, meeting minutes and other materials, planning and research reports, and new business presentations. Companies represented include Bacardi, Burger King, DeBeers, Ford, Hill & Knowlton, Jacobs, Kodak, Nestle, Philips, Sunlicht and Unilever. Materials are in German and English. Acquired as part of the John W. Hartman Center for Sales, Advertising &, and Marketing History.

Biographical / historical:

1936: Born, Berlin. 1955-1958: Apprentice, Edeka Grosseinkauf. 1958-1959: Trainee, Schroder & Schyler. 1959-1960: Marketing Manager, Ph. de Rothschild.

JWT career: 1960-1962 Traffic Dept.; 1963 Account Representative, Frankfurt; 1964-1966 Amsterdam; 1967-1970 Account Representative, Account Supervisor, Vienna; 1971 Account Director, Managing Supervisor, Frankfurt; 1977 Senior Vice President, Managing Director, Frankfurt; 1989 retired from JWT.

Acquisition information:
The J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers was received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 1996.
Processing information:

Processed by Richard Collier, April 2017

Collection originally formed part of the J. Walter Thompson Company Frankfurt Office records transferred in 1996 (1996-009).

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open to researchers.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Frankfurt Office. Burkhard Schwarz papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.