J. Walter Thompson Company. Lois Gaeta papers, 1956-1961 and undated

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Restrictions:
Collection is open for research. However, audiovisual originals are closed to researchers. Use copies are available int the collection. Researchers must register and agree to copyright and privacy...
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Summary

Creator:
J. Walter Thompson Company
Abstract:
Lois Gaeta was a television and radio script writer at the J. Walter Thompson (JWT) advertising agency from 1955 to 1961. The Lois Gaeta Papers span the years 1956 to 1961 and include television and radio scripts, filmed commercial spots, as well as print advertisements and packaging samples, that document Gaeta's work as a script and copy writer for JWT. Companies represented include Beecham Products (Eno), Blue Cross/Blue Shield, Colgate-Palmolive (Stripe toothpaste), Eastman Kodak, Mentholatum, Reader's Digest, and W.F. Young (Absorbine Jr.).
Extent:
0.4 Linear Feet
100 Items
Language:
Material is in English and Spanish
Collection ID:
RL.00702

Background

Scope and content:

The Lois Gaeta Papers span the years 1956 to 1961 and include television and radio scripts, filmed commercial spots, as well as print advertisements and packaging samples, that document Gaeta's work as a script and copy writer for JWT. Companies represented include Beecham Products (Eno), Blue Cross/Blue Shield, Colgate-Palmolive (Stripe toothpaste), Eastman Kodak, Mentholatum, Reader's Digest, and W.F. Young (Absorbine Jr.).

The collection is arranged into three series: General Files; Company Files; and Audiovisual Materials. The General Files Series includes clippings, correspondence and other printed materials, arranged alphabetically. The Company Files Series consists of radio and television scripts, print advertisements and packaging examples, arranged alphabetically by company name. Therein, scripts are arranged chronologically by year. The Audiovisual Materials Series consists of 16mm black-and-white films of television commercials, primarily for Mentholatum.

Biographical / historical:

After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession.

Acquisition information:
The J. Walter Thompson Company. Lois Gaeta Papers were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 2002 and 2004.
Processing information:

Processed by Richard Collier, April 2007

Encoded by Richard Collier

Completed April 2007

Accessions 2002-0021 and 2004-0105 were merged into one collection, described in this finding aid.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

However, audiovisual originals are closed to researchers. Use copies are available int the collection.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Lois Gaeta Papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.