J. Walter Thompson Company. John J. Hamilton papers, 1976-1982
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Summary
- Creator:
- J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. John J. Hamilton was an executive with the agency during the 1970s and 1980s. Collection iIncludes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 1.5 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11329
Background
- Scope and content:
-
Includes company policy documents and reports, research reports, new business and client presentations and other printed materials. Companies represented include JWT offices in San Francisco, India and Hong Kong; CBS; Deutsch Bank and Lufthansa. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Acquisition information:
- The J. Walter Thompson Company. John J. Hamilton papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2003.
- Processing information:
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Processed by Carmen Pharr, October 2016
Accessions described in this collection guide: 2003-0221
- Arrangement:
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Arranged alphabetically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising -- United States -- Costs
Advertising agencies
Advertising executives
Advertising agencies -- United States
Advertising agencies -- United States -- History
Advertising agencies -- United States -- Management - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
Deutsche Bank
Columbia Broadcasting System, Inc.
Contents
Using These Materials
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Using These Materials
- Restrictions:
-
Collection is open for research.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], J. Walter Thompson Company. John J. Hamilton papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.