J. Walter Thompson Company. Kennett Webb Hinks papers, 1953-1963 and undated
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- Director of Research, Pacific Coast Manager, Manager of Berlin office, account representative, Vice President and Director of J. Walter Thompson Company, 1921-1963. The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 2.4 Linear Feet
- Language:
- English.
- Collection ID:
- RL.00710
Background
- Scope and content:
-
The papers of Kennett Webb Hinks, an executive of the J. Walter Thompson Company, an advertising agency, span the years 1955-1963, and some are undated. The materials consist of copies of Hinks's outgoing office correspondence and memoranda. Letters discuss the planning of advertising campaigns for print, film and radio; market research; product design; selling strategies and advertising techniques; and budgeting. Many include summaries of business meetings. Correspondents include staff members, business associates and clients. The majority of the documents concern Lever Brothers Limited, manufacturer of a variety of soap and bathroom products. Other clients include the Wool Bureau and the New Holland Machine Company. There are frequent communications with other JWT offices in the United States and abroad. A limited amount of material pertains to Hinks's personal, business, and social affairs. Addition focuses on production issues pertaining to the Lever Brothers' Lux Radio and Video Theater program: casting, production services, properties (scripts, adaptations and tie-ins), ratings and reviews, move to a one-hour format, and other issues. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
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Missing Title Date Event 1897 Sept. 3 Born in Mineapolis, Minnesota1920 Earned Bachelor of Arts degree from the University of Minnesota1920-1921 Studied law and taught economics at the University of Minnesota1921-1924 Joined J. Walter Thompson's Chicago Office and served as Director of Research1925-1929 Appointed Pacific Coast Manager based at JWT's San Francisco Office1929-1932 Manager of JWT's Berlin Office and supervised Vienna and Warsaw offices1932-1936 Returned to JWT Chicago as Account Representative for Swift, Elgin and Northern Trust Co. accounts1936-1942 Elected Vice President of JWT1942-1945 Served as Lt. Commander, a Member of the Office of Strategic Services Planning Group1946 Joined JWT's New York Office as an Account Representative1949 Elected Director of JWT1952 Elected Director of J. Walter Thompson Ltd. (Canada)1955 Elected to JWT's Board of Directors Executive Committee1961 Became a Senior Vice President of JWT1964 Jan. Retired from JWT1982 July 22 Died in Baltimore, MarylandActive in advertising trade association work at his retirement, Hinks was a Director of The Advertising Council. He was a director of the Youth Consultation Service and the Manhattan-Westchester Division of the National Council of Christians and Jews, and a Director and Council Member of the Association for the Aid of Crippled Children.
- Acquisition information:
- The Kennett Webb Hinks papers were transferred to the David M. Rubenstein Rare Book Manuscript Library from the J. Walter Thompson Company (JWT) in 1987.
- Processing information:
-
Processed by: Katherine Rose
Completed April 1997
Encoded by Stephen Douglas Miller
Processing of this collection was supported in part by gifts from the J. Walter Thompson Company Fund and the John and Kelly Hartman Foundation.
Reprocessed in 2018 incorporating additions. New container list encoded by Richard Collier
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising campaigns
Advertising agencies -- New York
Budget in business
Selling
Design, Industrial
Commercial products
Advertising -- Soap
Marketing research - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
Lever Brothers
New Holland Machine Company
Wool Bureau
Hinks, Kennett Webb, 1897-1982
Contents
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- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in the J. Walter Thompson Company Archives have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
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[Identification of item], J. Walter Thompson Company. Kennett Webb Hinks papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.