J. Walter Thompson Company. Hispania records, 1980-1985 and undated

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Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. All or portions of this collection may be housed off-site in Duke...
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Summary

Creator:
J. Walter Thompson Company. Hispania and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Division of the J. Walter Thompson Company, specializing in marketing communications and advertising to the North American Hispanic market. Founded in 1980, its clients and operations were folded into Mendoza Dillon & Associates upon WPP's acquisition of that agency in 1988. Collection spans the years 1980-1985 and includes correspondence, marketing research, advertising strategy reports and other items. Companies represented include Bumble Bee, Burger King, Ford, Kraft, Sears, Ward Candy (Chunky bar) and William Underwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3 Linear Feet
Language:
Materials in English
Collection ID:
RL.11007

Background

Scope and content:

Collection spans the years 1980-1985 and includes correspondence, marketing research, advertising strategy reports and other items. Companies represented include Bumble Bee, Burger King, Ford, Kraft, Sears, Ward Candy (Chunky bar) and William Underwood. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. Hispania Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987.
Processing information:

Processed by: Jessica Del Villar, Mar. 2015

Arrangement:

Arranged alphabetically.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48-hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company Hispania Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.