J. Walter Thompson Company. Radio and Television Department. Maury Holland papers, 1948-1959

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Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Maury (C. Maurice) Holland (1896-1974) was a Vaudeville and Broadway actor before joining the JWT New York Office's Radio and Television Department in 1936 to direct radio and television programs for the agency. Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.2 Linear Feet
750 Items
Language:
English.
Collection ID:
RL.00711

Background

Scope and content:

Collection includes scripts for and copies of outgoing memoranda regarding content and format of television programs and advertisements, as well as budget and production information. Programs include Bat Masterson, Jackie Gleason Show, Kraft Television Theatre, Naked City and The Price is Right. Actors and writers represented in the collection include J.P. McEvoy, Jackie Gleason, Milton Berle, Mitch Miller and Moura Budberg. Advertisers include the Advertising Council, Coldene, Kraft, Quaker Oats and Rinso. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

The J. Walter Thompson Company (JWT) was founded in New York in 1864 and is one of the world's oldest and largest advertising firms.

Maury (C. Maurice) Holland was a vaudevillian and Broadway actor (1920s) who worked for Columbia in both silent films and talkie shorts (1930s) and then joined the JWT New York Office's Radio and Television Department in 1936 to direct radio shows for the agency. The Radio/TV Department was responsible for creating and working with radio and television programs to advertise JWT client products. Among other programs, Holland directed Kraft Television Theatre, a live anthology drama series on NBC, from 1948 to the show's cancellation in 1958. He died Nov. 14, 1974 in Greenwich, Conn.

Acquisition information:
The J. Walter Thompson Company. Radio and Television Department. Maury Holland papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2003.
Processing information:

Processed by Andrea Franzius and Ruth E. Bryan 2003; reprocessed by Richard Collier June 2018;

Completed Nov. 26, 2003

Encoded by Andrea Franzius, Lynn Eaton, and Ruth E. Bryan

Accession 2003-0217 is described in this finding aid.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Radio and Television Department. Maury Holland papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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