Accounts, 1912-1987
- Scope and content:
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Contains reports, memoranda, case studies, clippings, and financial papers, chiefly redating to specific J. Walter Thompson Company accounts. Case studies can be found either undo the Case studies subsection or within the folder for the particular account, e.g. Scott Paper Company. The amount of material about specific accounts vary. For some, specific information about prizes, contests, and packaging used to promote specific products is included. Testimonial advertising developed to recruit well-known persons to endorse products and volunteer groups, who employed the J. Walter Thompson Company to promote their causes or concerns, are also represented.
- Arrangement:
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The subseries is subdivided into two categories: General Information and Specific Client Accounts. General Information includes case studies and lists at the beginning, followed by an alphabetical arrangement by topic. Specific Client Accounts are arranged alphabetically by client name or type of account (e.g. volunteer accounts).
Contents
Using These Materials
- Using These Materials Links:
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Using These Materials
- Collection restrictions:
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Access to some portions of the J. Walter Thompson Company Archives is restricted. For further information, consult a reference archivist.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Use & permissions:
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The copyright interests in the Information Center Records have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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