Organization, 1890s-1987, bulk 1940s-1987
- Scope and content:
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Reports, clippings, market studies, media analyses, memoranda, personnel listings, and new business books, relating primarily to specific domestic and international J. Walter Thompson Company offices. The amount of materials about individual offices varies. New York Office Piles comprise the bulk of the series. Specifically highlighted are the New York Office's Media and Public Relations Departments; employee training and orientation programs; information about product account representatives; the reorganization of the Information Center; the Grocery Merchandising Committee, which studied the promotion of supermarket products; and data about Review Board procedures and policies. Also information about specific businesses affiliated with the J. Walter Thompson Company such as Brouillard Communications, and Hill and Knowlton.
Contents
Using These Materials
- Using These Materials Links:
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Using These Materials
- Collection restrictions:
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Access to some portions of the J. Walter Thompson Company Archives is restricted. For further information, consult a reference archivist.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Use & permissions:
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The copyright interests in the Information Center Records have not been transferred to Duke University. For further information, see the section on copyright in the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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