J. Walter Thompson Company. Information Center Vertical Files, 1916-1999

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Collection is open for research.
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Summary

Creator:
J. Walter Thompson Company
Abstract:
Established in 1864, the J. Walter Thompson Company is one of the oldest and largest enduring advertising agencies in the United States. The Information Center served as a corporate research library and reference center for the agency. Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
79 Linear Feet
56,000 Items
Language:
Material in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.00714

Background

Scope and content:

Collection spans the years 1916-1999 and consists of subject files containing clippings, published articles, internal documentation, memoranda, research reports and other materials. The bulk of materials originated at the Chicago Office; the Justin White Files arrived from the New York Office.

Acquisition information:
The J. Walter Thompson Company. Information Center Vertical Files were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1996 and 2008.
Processing information:

Processed by Richard Collier, August 2013

Encoded by Richard Collier, October 2013

Materials may not have been ordered and described beyond their original condition.

Arrangement:

Arranged into three series: Internal Documentation; Subject Files; and Justin White Files. The Internal Documentation series contains materials relevant to the history and operations of the agency. It includes files on domestic and foreign offices, company organization, and background information on company departments, subsidiaries and parent companies. The Subject Files is a large alphabetical file covering a wide range of topics, from types of advertising to product categories and market demographics. The Justin White Files contain a smaller subject file from the New York Office.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising -- Research
Advertising -- History
Advertising agencies -- History
Format:
Pamphlets
Vertical files
Names:
John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company
J. Walter Thompson Company. Chicago Office
J. Walter Thompson Company. New York Office

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. Information Center Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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