J. Walter Thompson Company. International Intelligence Unit records, 1955-2002
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The International Intelligence Unit operated from JWT's New York office and was responsible for coordinating communications regarding activites at JWT's non-U.S offices. Collection includes clippings, correspondence, data sheets, financial records, photographs, reports, videocassettes and other materials that document the activities of the International Intelligence Unit. Materials relate primarily to advertising account activity; capital expenditures and investments; real estate and office space acquisition; relations with partner firms and subsidiaries. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 15.0 Linear Feet
- Language:
- Materials in English.
- Collection ID:
- RL.11970
Background
- Scope and content:
-
Collection includes clippings, correspondence, data sheets, financial records, photographs, reports, videocassettes and other materials that document the activities of the International Intelligence Unit. Materials relate primarily to advertising account activity; capital expenditures and investments; real estate and office space acquisition; relations with partner firms and subsidiaries.
- Biographical / historical:
-
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The International Intelligence Unit operated from JWT's New York office and was responsible for coordinating communications regarding activites at JWT's non-U.S offices.
- Acquisition information:
- The J. Walter Thompson Company. International Intelligence Unit records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2004-2005.
- Processing information:
-
Processed by Emma Davenport, May 2022;
Accessions described in this collection guide: 2004-0084, 2005-0081.
- Arrangement:
-
Organized into the following series: General and Administrative Files; Management Reference Center; Regions and Offices; Reports, Publications, etc.; Audiovisual Materials.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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- Restrictions:
-
Collection is restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. International Intelligence Unit records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1cx5w