J. Walter Thompson Company. Frank Johnson commercials, 1973 and undated

Navigate the Collection

Using These Materials Teaser

Using These Materials Links:

Using These Materials


Restrictions:
Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. All or portions of this collection may be housed off-site in Duke...
More about accessing and using these materials...

Summary

Creator:
J. Walter Thompson Company
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. Franklin C. Johnson served as Art Director and Creative Director for JWT and a number of other agencies.
Extent:
0.5 Linear Feet
Language:
Materials in English
Collection ID:
RL.11158

Background

Scope and content:

Consists of five reels of television commercials. Companies represented include Campbell Taggart Bakeries, Employers Mutual of Wausau, Kraft cheeses and Sears. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Born July 11, 1918; attended Mizen Academy of Art 1938-1939; U.S. Army during World War II, rank of Sargeant; Art Director, Foote Cone & Belding 1946-1955; Art Director, Campbell-Mithun 1955-1956; Art Director, Maxon 1956; Art Director, Needham Louis & Borey 1956-1962. JWT Chicago: Art Director 1962; Vice President 1964; Creative Director 1967; resigned 1973.

Acquisition information:
The J. Walter Thompson Company. Frank Johnson commercials were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1997.
Processing information:

Processed by Richard Collier, Mar. 2016

Accessions described in this collection guide: 1997-0240

Arrangement:

Arranged numerically.

Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Advertising -- United States -- History
Advertising executives -- United States
Names:
J. Walter Thompson Company

Contents

Using These Materials

Using These Materials Links:

Using These Materials


Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. Frank Johnson commercials, David M. Rubenstein Rare Book & Manuscript Library, Duke University.