J. Walter Thompson Company. James Kennedy papers, 1979-1983 and undated

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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Kennedy was an executive and Director of Human Resources. Collection includes correspondence, brochures, research reports and other printed materials. JWT subsidiaries and other firms represented include Brouillard Communications, Hill & Knowlton, Lansdowne, Lord Geller Federico & Einstein, Soskin/Thompson Associates and Thompson Recruitment Advertising. Materials touch on a variety of topics relating to personnel management, including affirmative action, alcohol counseling, career development, compensation, executive succession, professional development, retirement and training. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
12.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11591

Background

Scope and content:

Collection includes correspondence, brochures, research reports and other printed materials. JWT subsidiaries and other firms represented include Brouillard Communications, Hill & Knowlton, Lansdowne, Lord Geller Federico & Einstein, Soskin/Thompson Associates and Thompson Recruitment Advertising. Materials touch on a variety of topics relating to personnel management, including affirmative action, alcohol counseling, career development, compensation, executive succession, professional development, retirement and training. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Kennedy was an executive and Director of Human Resources.

BA, Stanford University, 1959; Account Management, Foote Cone Belding, 1960; Personnel, General Foods, 1966; joined JWT 1979, Director of Human Resources 1980

Acquisition information:
The J. Walter Thompson Company. James Kennedy papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987.
Processing information:

Processed by Richard Collier, Jan. 2018

Arrangement:

Organized into the following series: Correspondence; Subject Files.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. James Kennedy papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.