J. Walter Thompson Company. London Office. David Baker papers, 1980-1998 and undated

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Summary

Creator:
J. Walter Thompson Company. London Office and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Baker was an executive with JWT London and JWT Europe 1968-2001. Collection includes correspondence, market research reports, advertising campaign planning and strategy documents, print advertisements and other printed materials. Companies represented include Elizabeth Arden, Heineken, J&B Scotch, Jaguar, Kraft, Scott Paper, Unilever and Warner-Lambert. Materials in English, German and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
4.0 Linear Feet
Language:
Materials in English
Collection ID:
RL.11463

Background

Scope and content:

Includes correspondence, market research reports, advertising campaign planning and strategy documents, print advertisements and other printed materials. Companies represented include Elizabeth Arden, Heineken, J&B Scotch, Jaguar, Kraft, Scott Paper, Unilever and Warner-Lambert. Materials in English, German and Spanish. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. David Baker was an executive with JWT London and JWT Europe 1968-2001. Reading University 1968 (Mathematics); JWT London: Media Department Trainee 1968; Account Planning 1970; Associate Director 1975; Account Representative(Persil) 1976; Director in Charge of Accounts 1980; Head of Planning, JWT Europe, Worldwide Director for Thompson Total Branding 1997; retired 2001.

Acquisition information:
The J. Walter Thompson Company. London Office. David Baker papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Carmen Pharr, May 2017.

Accessions described in this collection guide: 2008-0270

Arrangement:

Organized into two series: General Files; Account Files.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. David Baker papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.