J. Walter Thompson Company. London Office. Jack Cronin papers, 1964-1996 and undated

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Collection is open for research. However, original audiovisual materials are closed until use copies can be produced. Researchers must register and agree to copyright and privacy laws before using...
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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. John J. (Jack) Cronin was an advertising executive who managed JWT's Canadian and European operations before becoming Vice Chairman of JWT. Collection includes correspondence, financial and management statements; research reports; client files and other printed materials along with slides and videocassettes of presentations. Companies represented include various JWT offices as well as Burger King, ComputerLand, Ford, ITV, International Television Association (ITVA), Kellogg, Kraft, Nestle, Pepsi, Philips, Schick and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
21.0 Linear Feet
Language:
Materials in English, French, German, Spanish, Turkish
Collection ID:
RL.11603

Background

Scope and content:

Collection includes correspondence, financial and management statements; research reports; client files and other printed materials along with slides and videocassettes of presentations. Materials are in English, French, German, Spanish, Turkish and other languages. Companies represented include various JWT offices as well as Burger King, ComputerLand, Ford, ITV, International Television Association (ITVA), Kellogg, Kraft, Nestle, Pepsi, Philips, Schick and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. John J. (Jack) Cronin was an advertising executive who managed JWT's Canadian and European operations before becoming Vice Chairman of JWT.

John J. (Jack) Cronin born 1931, Cork, Ireland. Cockfield Brown agency: Copy chief and Creative Director circa 1960. JWT Montreal: Senior copywriter 1964; Creative Director 1966; Senior Vice President and Chief Executive Officer 1977. JWT Canada: Vice President 1967; Director 1972; Chief Operating Officer 1976. JWT Europe: Executive Vice President 1980. JWT corporate: Vice Chairman 1986; Chief Advertising Officer 1987.

Acquisition information:
The J. Walter Thompson Company. London Office. Jack Cronin papers were received by the David M. Rubenstein Rare Book Manuscript Library as gifts in 1996 and 2008.
Processing information:

Processed by Claire Payton, March 2018;

Accessions described in this collection guide: 1996-0096, 1996-0168, 2008-0270

Arrangement:

Organized into the following series: Administration; Clients and Accounts; Correspondence and related materials; Financial; Presentations and speeches; Printed material; and Audiovisual materials

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research. However, original audiovisual materials are closed until use copies can be produced.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Jack Cronin papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.