J. Walter Thompson Company. London Office. Charles Friend papers, 1982-1988 and undated

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Summary

Creator:
J. Walter Thompson Company. London Office and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Charles Friend was an executive in the JWT London Office and Area Director with JWT's European Division. Collection consists of correspondence, periodical reports and other printed materials documenting the management of various JWT offices in Europe. The bulk of correspondence pertains to JWT offices in Denmark, Portugal and Sweden. Topics of correspondence include coordination of client relations and advertising campaigns, relocation of staff, agency performance. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.0 Linear Foot
Language:
Materials in English
Collection ID:
RL.11594

Background

Scope and content:

Collection consists of correspondence, periodical reports and other printed materials documenting the management of various JWT offices in Europe. The bulk of correspondence pertains to JWT offices in Denmark, Portugal and Sweden. Topics of correspondence include coordination of client relations and advertising campaigns, relocation of staff, agency performance. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Charles Friend was an executive in the JWT London Office and Area Director with JWT's European Division. Friend came to JWT from Norman Craig & Kummel where he was an international management specialist. At JWT, Friend served as Managing Director and President of JWT Peru before transferring to the London Office as Area Director with JWT Europe.

Acquisition information:
The J. Walter Thompson Company. London Office. Charles Friend papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Richard Collier, Feb. 2018;

Accessions described in this collection guide: 2008-0270

Arrangement:

Arranged alphabetically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

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Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Charles Friend papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.