J. Walter Thompson Company. London Office. Information Centre records, 1940s-2002

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Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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Summary

Creator:
J. Walter Thompson Company. London Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The London office first opened in 1899. Collection includes audiovisual materials (audiocassettes, video cassettes, optical disks); articles; clippings; newsletters; research reports and other printed materials. Organizations represented in the collection include ESOMAR; Henley Centre; Leo Burnett; Ministry of Agriculture, Fisheries and Food; Mintel; Office of Population Censuses and Surveys; and Verdict. Topics include advertising research; direct marketing; environmentalism; food and drink; retail trade; travel and tourism; women and youth consumer markets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
27.0 Linear Feet
Language:
Materials in English.
Collection ID:
RL.13085

Background

Scope and content:

Collection includes audiovisual materials (audiocassettes, video cassettes, optical disks); articles; clippings; newsletters; research reports and other printed materials. Organizations represented in the collection include ESOMAR; Henley Centre; Leo Burnett; Ministry of Agriculture, Fisheries and Food; Mintel; Office of Population Censuses and Surveys; and Verdict. Topics include advertising research; direct marketing; environmentalism; food and drink; retail trade; travel and tourism; women and youth consumer markets.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) was one of the oldest and largest advertising agencies in the United States. It was headquartered in New York. In 2023 the agency was absorbed into marketing and communications firm VML. The London office first opened in 1899.

Acquisition information:
The J. Walter Thompson Company. London Office. Information Centre records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift from the J. Walter Thompson Company in 2008.
Processing information:

Processed by Richard Collier, June 2024;

Accessions described in this collection guide: 2008-0270.

Arrangement:

Organized into the following series: Printed Material; Audiovisual Library.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Information Centre records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m13744