J. Walter Thompson Company. London Office. Judie Lannon papers, 1946-1993 and undated

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Summary

Creator:
J. Walter Thompson Company. London Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London office first opened in 1899. Advertising executive Judie Lannon was a marketing research specialist at JWT London and the first woman named a Director in JWT's European region. Collection includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
3.5 Linear Feet
Language:
Materials in English
Research Center:
John W. Hartman Center for Sales, Advertising & Marketing History
Collection ID:
RL.11442

Background

Scope and content:

Includes correspondence, articles and clippings, company policy and operations manuals, management training materials, texts of speeches and presentations and other printed materials. Topics include marketing research, consumer behavior, research methodologies and demographics. Companies represented include De Beers, Kellogg and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London office first opened in 1899. Advertising executive Judie Lannon was a marketing research specialist at JWT London and the first woman named a Director in JWT's European region.

Biographical: BA, Psychology, University of Michigan. Joined JWT London, Marketing Department, 1967, became Head of Creative Research. 1989 named Director of Research and Development, JWT Europe. 1991 formed her own consulting firm.

Acquisition information:
The J. Walter Thompson Company. London Office. Judie Lannon papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Richard Collier, April 2017;

Accessions described in this collection guide: 2008-0270

Arrangement:

Organized into two series: General Files; Alphabetical Files.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Judie Lannon papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

Permalink:
https://idn.duke.edu/ark:/87924/m1d34j