J. Walter Thompson Company. London Office. Harry MacAuslan papers, 1989-1992

Using These Materials Teaser

Using These Materials Links:

Using These Materials

Restrictions:
Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. All or portions of this collection may be housed off-site in Duke...
More about accessing and using these materials...

Summary

Creator:
J. Walter Thompson Company. London Office and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Harry MacAuslan was an executive with JWT London and later with Leo Burnett. Collection is comprised of a day file of correspondence that covers the years 1989-1992 when MacAuslan was a Director in the London Office. Topics include general management issues, pension plans, office renovations, new business prospects, and account management. Companies represented include ITV, Rowntree Mackintosh and TSB Bank. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
1.0 Linear Foot
Language:
Materials in English
Collection ID:
RL.11538

Background

Scope and content:

Collection is comprised of a day file of correspondence that cover the years 1989-1992 when MacAuslan was a Director in the London Office. Topics include general management issues, pension plans, office renovations, new business prospects, and account management. Companies represented include ITV, Rowntree Mackintosh and TSB Bank. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. The London Office first opened in 1899. Harry MacAuslan was an executive with JWT London and later with Leo Burnett. Born 1956; began as Graduate Trainee at JWT London 1980; Board of Directors 1988; Head of Account Management 1992-1996; Deputy Chairman 1996. Left JWT to join Leo Burnett 2004.

Acquisition information:
The J. Walter Thompson Company. London Office. Harry MacAuslan papers were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
Processing information:

Processed by Richard Collier, Oct. 2017;

Accessions described in this collection guide: 2008-0270

Arrangement:

Arranged chronologically.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. The library may require up to 48 hours to retrieve these materials for research use.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. London Office. Harry MacAuslan papers, David M. Rubenstein Rare Book & Manuscript Library, Duke University.