J. Walter Thompson Company. London Office. Newsletters and publications, 1947-2001 and undated
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Summary
- Creator:
- J. Walter Thompson Company. London Office and John W. Hartman Center for Sales, Advertising & Marketing History
- Abstract:
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899. Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 10.0 Linear Feet
- Language:
- Materials in English
- Collection ID:
- RL.11681
Background
- Scope and content:
-
Collection includes client case histories, employee orientation and professional development manuals, office histories, newsletters, promotional materials, research reports, subject file periodicals and other printed materials. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Biographical / historical:
-
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. The London Office first opened in 1899, and permanently in 1926.
- Acquisition information:
- The J. Walter Thompson Company. London Office. Newsletters and publications were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2008.
- Processing information:
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Processed by Alyssa Perez, Oct. 2018;
Accessions described in this collection guide: 2008-0270
- Arrangement:
-
Arranged alphabetically.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
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Contents
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Using These Materials
- Restrictions:
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Collection is open for research.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. London Office. Newsletters and publications, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m1rd1m