J. Walter Thompson Company. Marketing Vertical Files, 1946-1999

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Restrictions:
Collection is open for research. Researchers must register and agree to copyright and privacy laws before using this collection. All or portions of this collection may be housed off-site in Duke...
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Summary

Creator:
J. Walter Thompson Company
Extent:
36 Linear Feet
21,000 Items
Language:
English.
Collection ID:
RL.00727

Background

Scope and content:

Collection consists of subject files on a wide range of marketing topics used as reference by J. Walter Thompson Company staff. These topics range from financial information, legal perspectives, employment trends, awards, particular individuals in the industry, media, packaging, trademarks and research; all materials which further reflect the background work and research carried out by J. Walter Thompson Company in the usual course of business. Formats included are primarily newspaper clippings, articles, and pamphlets. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Biographical / historical:

Company founded in NY in 1864. The archives document the history, operations, policies, and accomplishments of one of the world's oldest, largest and most innovative advertising firms. These files came from the New York Office's Information Center.

Acquisition information:
The J. Walter Thompson Company. Marketing Vertical Files were received by the David M. Rubenstein Rare Book Manuscript Library as a transfer in 2000.
Processing information:

Processed by Lisa Stark

Completed April 28, 2000

Encoded by Ming Guo and Ruth E. Bryan

Materials may not have been ordered and described beyond their original condition.

Physical location:
For current information on the location of these materials, please consult the Library's online catalog.
Rules or conventions:
Describing Archives: A Content Standard

Subjects

Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.

Subjects:
Packaging
Trademarks
Marketing research -- United States
Advertising laws
Advertising -- Research
Names:
J. Walter Thompson Company
J. Walter Thompson Company
John W. Hartman Center for Sales, Advertising & Marketing History

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Collection is open for research.

Researchers must register and agree to copyright and privacy laws before using this collection.

All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.

Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

Before you visit:
Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
Preferred citation:

[Identification of item], J. Walter Thompson Company. Marketing Vertical Files, David M. Rubenstein Rare Book & Manuscript Library, Duke University.