Ford Motor Company Account Files Series, 1908-1980s and undated, bulk 1961-1980s
- Extent:
- 7 boxes
- Scope and content:
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Contains advertising concepts (for Ford in general and particular car models), advertising and marketing research, Ford direct mail materials and newsletters, television commercial scripts/storyboards, photographic materials, one folder of historical sheet music (for Ford songs from the 1910s and 1920s), and limited advertisement proofs and headlines. Series is divided into three main categories--car models, marketing research, and photographic materials - and comprises the largest series in the collection. Includes materials on the Ford Escort/Erika, Maverick, Mustang, Olympic, Pinto, Thunderbird, and Torino, arranged alphabetically by model. General marketing research contains Blue Books, Ford Blue Books, marketing/advertising research and strategy, budgeting policies, Ford advertising brochures, and some technical data on cars; arranged chronologically by model year, alphabetically therein. Also includes reprints of historical photographs of the Model T Ford (from the Ford Archives, Henry Ford Museum) and photostats of the Ford Erika (original name for the Ford Escort; by the late 1980s, the Erika/Escort became the best-selling small car in the United States).
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Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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