Other Clients Series, 1969-2000 and undated, bulk 1969-1972
- Extent:
- 2 boxes
- Scope and content:
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Contains materials in a variety of formats--headlines, press clippings, television commerical scripts and storyboards, marketing research and notes--relating to JWT clients other than Ford, most notably Pepsi-Cola (Mexico) and Liggett & Myers. Other clients represented by fewer materials are Bristol Myers, Firestone, Hertz, Lever, and Listerine. Also includes general marketing research and new business materials Metter generated at JWT and as a consultant. Of particular interest is a memorandum outlining procedure for the use of musical compositions in radio and television productions. Arranged into three categories--general marketing research, JWT clients, and new business--and alphabetically therein.
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Access note. Collection contains fragile audiovisual formats that may need to be reformatted before use. Contact Research Services for access.
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