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J. Walter Thompson Company. Management Reference Center records, 1967-1994
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Summary
- Creator:
- J. Walter Thompson Company
- Abstract:
- Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The Management Reference Center was a library department of the New York Office that provided documentary and reference services for JWT supervisory staff. Collection includes articles; bibliographies; client case histories; departmental procedures; memoranda; reports; samples of executive speeches and presentations; surveys of market research; and other printed materials that document the operation of the Reference Center. The collection also incorporates secondary research reports produced by the Reference Unit of the New York Office. Companies represented include Kellogg, Nestle, Pepsi, and Unilever. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
- Extent:
- 4.5 Linear Feet
- Language:
- Materials in English, Japanese.
- Collection ID:
- RL.13029
Background
- Scope and content:
-
Collection includes articles; bibliographies; client case histories; departmental procedures; memoranda; reports; samples of executive speeches and presentations; surveys of market research; and other printed materials that document the operation of the Reference Center. The collection also incorporates secondary research reports produced by the Reference Unit of the New York Office. Companies represented include Kellogg, Nestle, Pepsi, and Unilever.
- Biographical / historical:
-
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. In 2018 JWT merged with Wunderman to form Wunderman Thompson. The Management Reference Center was a department of the New York Office that provided documentary and reference services for JWT supervisory staff.
- Acquisition information:
- The J. Walter Thompson Company. Management Reference Center records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993 and 1997.
- Processing information:
-
Processed by Richard Collier, Oct. 2023;
Accessions described in this collection guide: 93-086, 97-009, 97-015.
- Arrangement:
-
Organized into the following series: Reference Center Files; Case Histories; Reference Unit Reports.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
Contents
Using These Materials
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Using These Materials
- Restrictions:
-
Collection is open for research.
- Terms of access:
-
The copyright interests in this collection have not been transferred to Duke University. For more information, consult the Rubenstein Library's Citations, Permissions, and Copyright guide.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
-
[Identification of item], J. Walter Thompson Company. Management Reference Center records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.
- Permalink:
- https://idn.duke.edu/ark:/87924/m10x77