J. Walter Thompson Company. New business records, 1924-2014

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Collection is restricted. Some materials are closed to non-JWT researchers by donor request for 15 years from date of creation. Access restricted. Collection contains fragile...
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Summary

Creator:
J. Walter Thompson Company and John W. Hartman Center for Sales, Advertising & Marketing History
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising companies in the United States. The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2006, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial services marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection. Acquired as part of the John W. Hartman Center for Sales, Advertising, & Marketing History.
Extent:
96.0 Linear Feet
Language:
Material in English
Collection ID:
RL.00731

Background

Scope and content:

The J. Walter Thompson Company (JWT) New Business Records span the years 1924-2007, with the bulk of materials spanning 1980-1989. The collection combines the records of the New Business Departments of JWT's major U.S. offices: New York, Chicago, Detroit, Atlanta, and San Francisco, and includes presentations, memoranda, case histories, market research, and profiles of companies, industries, market segments, products and product categories. Topics addressed include the youth market, financial sservices marketing, food and grocery marketing, feminine hygiene and other personal products, and product branding. The collection includes photographs, audiocassettes, videocassettes, DVDs. Over 300 companies are represented in the collection, including Alitalia, Baskin-Robbins, Bell Atlantic, Circuit City, Eastern Airlines, Eyelab, Frito-Lay, Goodyear, Häagen-Dazs, HBO, Hyatt Hotels, IBM, Johnson & Johnson, Kodak, Kraft, Miller Beer, Morgan Stanley, Nabisco, Nestlé, Prudential, Schering-Plough, and the U.S. Navy. Many of the companies represented in the collection subsequently became clients of JWT, so there is some correlation between this collection and the JWT Account Files collection.

Acquisition information:
The J. Walter Thompson Company. New Business Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1987, with additions throughout subsequent years.
Processing information:

Processed by Jessica Wood, Katie-Rose Repp, and Richard Collier.

Encoded by Katie-Rose Repp and Richard Collier.

Accessions 93-019, 93-030, 93-060, 93-064, 93-065, 93-067, 93-078, 94-108, 94-109, 94-115, 96-059, 96-079, 96-088, 99-298, 2002-189 were merged into one collection, described in this finding aid.

Arrangement:

Collection is arranged into the following series: General Files; Company Files; Product Category Files; Chicago Office Additions; Oversize Materials; Audiovisual Materials; Additions; 2022 Additions

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

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Using These Materials

Restrictions:

Collection is restricted. Some materials are closed to non-JWT researchers by donor request for 15 years from date of creation.

Access restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. New Business Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.

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