Samsonite, 1974-1985 and undated
- Extent:
- 2 Boxes
- Scope and content:
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Series contains financial records, five-year reviews, budgets, market research, marketing proposals, model release forms, and correspondence relating to Samsonite campaigns during the years 1976 to 1984. Includes a subseries of agenda packets for presentations on luggage market research, and materials relating to the 1982 "Survivor" advertising campaign. Also contains two folders of correspondence between JWT and the Leo Burnett Advertising Company of Chicago. Original folder organization and labels were maintained. Arranged alphabetically by title.
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Collection is open for research.
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