Main Newsletter Series, 1910-2018

Access Restrictions:

Restrictions to access: Materials less than 15 years old are closed to non-JWT users. Where an item has been removed from containers and relocated, a dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted. In addition, bound and unbound originals of the 1922-1930 News Bulletin are closed to non-JWT users. Patrons may consult Use Copies that are available in the files.

Collection contains electronic records that must be requested through the collection guide and accessed in our reading room. Contact Research Services with questions.

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Scope and content:

The Main Newsletters Series comprises the primary house organ for the company, in all versions over time, from 1916 through 1986, when JWT became a unit of the WPP Group. The newsletter addressed issues of importance to the entire company, with articles on account news, client lists--or account gains and losses--and biographies and short notes on JWT staff, including professional accomplishments, promotions and transfers, visits to other JWT offices, and personal events (i.e. marriages, births, and deaths). The series also documents the results of both general and client-specific market research surveys, as well as general discussions of various markets and industries; television, radio, and print media developments (sometimes including listings of programs sponsored by JWT clients); and news from and profiles of JWT's offices and divisions around the world.

There are some gaps in publication of these newsletters, most notably 1931-1945 and 1970-1975. Coverage of international affairs varies substantially, though all of the titles in this series provide some news from JWT's offices overseas. The richest sources of JWT international news are the newsletters of the 1970s and 1980s, when there is a substantial increase in the frequency and depth of attention paid to JWT operations globally. See also the International Newsletters Series. One particularly useful source is "Thumbnail Sketches," a column published regularly in the newsletter from 1946 to 1964 which profiled JWT staff. Also common were reports on JWT advertising campaigns and their subsequent impact on both the market and the client; from 1946 until roughly 1962, the newsletters featured the "Campaign of the Week," detailing particularly successful campaigns. A listing of "Campaign of the Week" topics appears at the end of the finding aid.

The newsletters in this series were all published by the New York office, sometimes with local office newsletter inserts (see the Domestic Newsletters Series: Offices Subseries and the International Newsletter Series); copies of advertisements or management correspondence were sometimes attached as well.

The newsletters are organized chronologically by the date range of publication. Folders containing correspondence relating to newsletters precede the listing of newsletter titles.

Processing information:

Large-format issues have been relocated to Oversize Newsletters. A dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted.

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Collection restrictions:

Access restricted. Unpublished materials are closed by donor request for 15 years from the date of production.

Restrictions to access: Materials less than 15 years old are closed to non-JWT users. Where an item has been removed from containers and relocated, a dummy folder has been placed at the item's logical location within the container list, with the title enclosed by brackets and its physical location noted.

Collection contains electronic records that must be requested through the collection guide and accessed in our reading room. Contact Research Services with questions.

Use & permissions:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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