J. Walter Thompson Company. New York Office. Media Center Audiovisual collection, 1953-2015 and undated

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Restrictions:
Access restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.
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Summary

Creator:
J. Walter Thompson Company. New York Office
Abstract:
Founded in 1864, the J. Walter Thompson Company (JWT) is one of the oldest and largest enduring advertising agencies in the United States. It is headquartered in New York. Collection includes correspondence, track listings, transcriptions, and other printed materials, audio and video cassettes (Betacam SP, VHS and Umatic), DAT, optical media (CDs, DVDs. etc.), 16mm film reels, phonograph records, and computer media. JWT management events documented in the collection include Cannes and Effies Awards submissions, Epcot, Executive Committee, Worldwide Creative Council, speeches and presentations by top managers as well as interviews undertaken as part of an oral history project at JWT. Offices represented include North America, Europe, Great Britain, India, Asia and Latin America. Main companies include California Lottery, Chase & Sanborn, Chevron, Del Taco, Diageo, Diamond Trading Company (DeBeers), Domino's, Ford, HSBC, Jenny Craig, JetBlue, Kaiser Permanente, Kimberly-Clark, Kodak, Kraft, Lipton, Macy's, Mexicana Airlines, Standard Brands, Trailways, Warner-Lambert, Weight Watchers and Wyeth. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.
Extent:
88.0 Linear Feet
Language:
English.
Collection ID:
RL.00734

Background

Scope and content:

Collection includes correspondence, track listings, transcriptions, and other printed materials, audio and video cassettes (Betacam SP, VHS and Umatic), DAT, optical media (CDs, DVDs. etc.), 16mm film reels, phonograph records, and computer media. JWT management events documented in the collection include Cannes and Effies Awards submissions, Epcot, Executive Committee, Worldwide Creative Council, speeches and presentations by top managers as well as interviews undertaken as part of an oral history project at JWT. Offices represented include North America, Europe, Great Britain, India, Asia and Latin America. Main companies include California Lottery, Chase & Sanborn, Chevron, Del Taco, Diageo, Diamond Trading Company (DeBeers), Domino's, Ford, HSBC, Jenny Craig, JetBlue, Kaiser Permanente, Kimberly-Clark, Kodak, Kraft, Lipton, Macy's, Mexicana Airlines, Standard Brands, Trailways, Warner-Lambert, Weight Watchers and Wyeth. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

Acquisition information:
The J. Walter Thompson Company. New York Office. Media Center Audio-Visual Collection was received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 1993-2015.
Processing information:

Processed by Richard Collier, January 2017; additions from the J. Walter Thompson Company Management Reference Center records processed Sept. 2023.

Rules or conventions:
Describing Archives: A Content Standard

Contents

Using These Materials

Using These Materials Links:

Using These Materials

Restrictions:

Access restricted. Collection contains fragile audiovisual/photographic formats that may need to be reformatted before use. Contact Research Services for access.

Terms of access:

The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.

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Preferred citation:

[Identification of item], J. Walter Thompson Company. New York Office. Media Center Audio-Visual Collection, David M. Rubenstein Rare Book & Manuscript Library.

Permalink:
https://idn.duke.edu/ark:/87924/m12p8t