J. Walter Thompson Company. New York Office. records, 1978-2000 and undated
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Summary
- Creator:
- J. Walter Thompson Company. New York Office
- Extent:
- 10.7 Linear Feet
491 Items - Language:
- English.
- Collection ID:
- RL.10151
Background
- Scope and content:
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Collection (02-197) contains primarily presentations and reports in videotape and paper format made to and at World Partner Council meetings (1996-1997). Also includes Andy Fenning's files of reports and manuals in paper, video, slide, and digital format prepared for or received at management meetings, a "Transformation" seminar (1997), and other speeches and presentations. Acquired as part of the John W. Hartman Center for Sales, Advertising, and Marketing History.
The addition (02-194) consists of material gathered from office of Andy Fenning upon his departure from JWT, but representing the work of many people and JWT offices. Contains material related to MindShare (the media collaboration between JWT and the Ogilvy and Mather agency), and information and examples from the rollout and early days of the Thompson Total Branding approach. Comprises primarily an assortment of videotapes, 1978-2000, including showreels, historical reels, commercial spots, interviews, meetings, and other segments. Also includes a small number of files containing speeches, reports, presentations, and other materials.
- Biographical / historical:
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The J. Walter Thompson Company was founded in New York, N.Y., in 1864, and is one of the world's largest advertising agencies.
- Acquisition information:
- The J. Walter Thompson Company. New York Office. Records were received by the David M. Rubenstein Rare Book Manuscript Library as a gift in 2001.
- Processing information:
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Processed by Danielle McGregor
Completed November 5, 2003
Encoded by Elizabeth Arnold
This collection is unprocessed: materials may not have been ordered and described beyond their original condition.
- Physical location:
- For current information on the location of these materials, please consult the Library's online catalog.
- Rules or conventions:
- Describing Archives: A Content Standard
Subjects
Click on terms below to find related finding aids on this site. For other related materials in the Duke University Libraries, search for these terms in the Catalog.
- Subjects:
- Advertising agencies -- United States -- History
Advertising agencies -- United States
Management
Business presentations
Advertising agencies
Marketing - Format:
- Slides (photographs)
Machine-readable records
Videocassettes
Speeches
Manuals (instructional materials) - Names:
- John W. Hartman Center for Sales, Advertising & Marketing History
J. Walter Thompson Company. New York Office
J. Walter Thompson Company
Ogilvy & Mather
J. Walter Thompson Company. New York Office
J. Walter Thompson Company -- History
Fenning, Andy
Contents
Using These Materials
- Using These Materials Links:
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Using These Materials
- Restrictions:
-
Collection is restricted.
Researchers must register and agree to copyright and privacy laws before using this collection.
All or portions of this collection may be housed off-site in Duke University's Library Service Center. There may be a 48-hour delay in obtaining these materials.
Please contact Research Services staff before visiting the David M. Rubenstein Rare Book & Manuscript Library to use this collection.
- Terms of access:
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The copyright interests in this collection have not been transferred to Duke University. For more information, consult the copyright section of the Regulations and Procedures of the David M. Rubenstein Rare Book & Manuscript Library.
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- Please consult our up-to-date information for visitors page, as our services and guidelines periodically change.
- Preferred citation:
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[Identification of item], J. Walter Thompson Company. New York Office. Records, David M. Rubenstein Rare Book & Manuscript Library, Duke University.